Flavored Air Shown to be Twice as Effective

Flavored Air Shown to be Twice as Effective as NRT and Nicotine-free Vapes for Cessation

 

A recent study showed that from a random sample of Americans, flavored air was twice as effective for cessation of bad habits than typical alternative methods, such as NTR and nicotine-free vapes.

 

What is NRT

 

Nicotine Replacement Therapy (NRT) is a treatment designed to help people overcome their dependence on nicotine by providing a controlled, lower dose of the substance. NRT products, such as nicotine patches, gum, lozenges, nasal sprays, and inhalers, deliver nicotine to the body in a controlled way, reducing withdrawal symptoms and cravings. By gradually tapering off the nicotine dosage, NRT allows individuals to break their physical dependence while addressing the psychological aspects of their Bad Habit separately. This method is widely used as part of a broader cessation strategy and can significantly increase the chances of successfully overcoming nicotine addiction.

 

What is FÜM

 

FÜM is a flavored air device that utilizes the aromatic properties of flavor ingredients to passively deliver tastes directly to your taste buds without the use of electronics, vapor, smoke, carriers, or other additives. The flavored FÜM Cores that are inserted into the device are made with high quality flavor ingredients, and that’s it, nothing funky. The FÜM device combines flavor, fidget, and fixation as a tool for cessation of bad habits. With fidget-friendly features that click and snap, the device is something that can easily be used as a distraction from cravings and withdrawal. The device is designed to fill the gap in typical rhythms for a bad habit by giving you a hand to mouth experience that is safe. Users can take their FÜM anywhere as they form a Good Habit and ditch their bad habit. 

 

Study Results 

 

A survey study was conducted by a third party with 400 responses from random individuals. When the survey respondents were asked what they found to be the most effective category of products for cessation, flavored air was named as the most effective, with 2x more than the next closest answer, NRT. 

 

 

 

The Flavored Air category is quickly becoming a mainstream approach to cessation of bad habits, as more people are becoming familiar with its benefits.

Written by

Hannah Pauls

Caroline Huber is the co-founder and co-CEO of Jones where she leads brand creative & physical product. She’s been recognized by Forbes 30 Under 30, the LA Times, GQ, Forbes Mag, and other publications for her work in healthcare. Prior to starting Jones, she worked in politics, launching a 501-C4 non-profit that provided micro-targeting data for progressive groups in Red States. She studied Politics, Philosophy, and Economics at the University of Pennsylvania followed by an MBA from the NYU Stern School of Business. She understands the challenges of quitting vaping firsthand after struggling for years to kick her Juul habit.
Reviewed by

Dr. David Kan, MD

Dr. Kan is board-certified by the American Board of Preventative Medicine in Addiction Medicine and by the American Board of Psychiatry and Neurology in General and Forensic Psychiatry. He is on faculty at the UCSF Department of Psychiatry and a distinguished Fellow of the American Society of Addiction Medicine (D.F.A.S.A.M.).